Category: Copywriting

In the previous two issues we covered 35 different types of reports you might want to create, along with numerous tips on how to use them...

Twelve months ago, I had a content crisis. I’ve been doing online marketing for more years than I can count, and I finally ran smack dab...

Marketing students have asked me for a copyright page they can use for their books and courses. And while I am not a solicitor/lawyer and I...

If you’ve read enough spy stories, you’ve seen how messages can be hidden within messages. Maybe every 14th word on the page spells out the location of buried treasure, or the first letter on every page spells the time and date when they break out of prison, or…
You get the idea.

I saw a forum thread the other day, in which a new marketer wanted to know what viral content was, and how to make something go...