Category: Copywriting

Marketing students have asked me for a copyright page they can use for their books and courses. And while I am not a solicitor/lawyer and I...

If you’ve read enough spy stories, you’ve seen how messages can be hidden within messages. Maybe every 14th word on the page spells out the location of buried treasure, or the first letter on every page spells the time and date when they break out of prison, or…
You get the idea.

I saw a forum thread the other day, in which a new marketer wanted to know what viral content was, and how to make something go...

When you’re struggling to write your latest blogpost, you probably don’t want to have to worry about SEO, too. There is one theory that says you...