Category: Email Marketing

In marketing, standing out from the crowd is a constant battle, but here’s a secret weapon you can use every single day of the year –...

This case study involves a brick-and-mortar business with a ridiculously low engagement rate on their emails. We’re talking 5,000 subscribers and only 50 or 75 of...

CTA stands for Call to Action. When you’re talking about an email you’re sending to your list, the call to action is when you say, “Hey Reader, click this link to get a once in a lifetime deal” or some such.

You’re writing an email.
Or you’re creating a lead magnet.
Or maybe it’s a blogpost.
Whatever it is, somewhere in there you’re talking about how to do something.

I know firsthand how difficult it can be to continually come up with new topics for your emails.
The first 20 are easy.
The next 30 aren’t too difficult.